戶外用品指的是參加各種探險(xiǎn)旅游及戶外活動(dòng)時(shí)需要配置的一些設(shè)備。根據(jù)中國(guó)戶外用品零售行業(yè)商會(huì)（CORA）的分類，戶外用品分為服裝類、鞋類、背包類、裝備類、配件類和器材類六大類，常見(jiàn)裝備包括帳篷、登山鞋、防風(fēng)衣褲、頭盔、踏雪板、高山眼鏡等。市場(chǎng)上各種品牌琳瑯滿目，各種戶外裝備把戶外達(dá)人“武裝到牙齒”。

　　Outdoor equipment refers to some devices that need to be configured when participating in various adventure tours and outdoor activities. According to the China Outdoor Products Retail Industry Association (CORA) classification, outdoor products are divided into six categories: clothing, shoes, backpacks, equipment, accessories, and equipment. Common equipment includes tents, hiking shoes, windproof clothing, helmets, snowboards, mountain glasses, etc. There are a variety of brands on the market, and outdoor equipment equips outdoor enthusiasts to their teeth.

　　據(jù)美國(guó)著名的市場(chǎng)調(diào)研公司 The NPD Group 的一項(xiàng)調(diào)查顯示，戶外運(yùn)動(dòng)服裝逐漸流行?？赡芤惶焱嫫澩?、接下來(lái)一天遠(yuǎn)足旅行、然后再來(lái)一場(chǎng)騎行……隨之帶來(lái)的消費(fèi)當(dāng)然與日俱增。作為更追求生活品質(zhì)的一代，人們并不滿足于隨便套一雙日常跑鞋就出發(fā)，會(huì)尋求更具性能的專業(yè)性裝備。有數(shù)據(jù)顯示在美國(guó)，戶外運(yùn)動(dòng)消費(fèi)者一年平均要花費(fèi) 465 美元購(gòu)置戶外裝備。

　　According to a survey by The NPD Group, a well-known market research company in the United States, outdoor sportswear is gradually becoming popular. Perhaps one day of kayaking, the next day of hiking, and then another cycling trip... the resulting consumption is certainly increasing day by day. As a generation that pursues a higher quality of life, people are not satisfied with just wearing a pair of daily running shoes and will seek professional equipment with more performance. Data shows that in the United States, outdoor sports consumers spend an average of $465 a year on purchasing outdoor equipment.

　　戶外用品在日益細(xì)分化、專業(yè)化的同時(shí)，城市戶外風(fēng)來(lái)襲，適合多場(chǎng)合的多功能戶外裝備受寵。戶外品牌的產(chǎn)品設(shè)計(jì)越來(lái)越時(shí)尚。都市戶外運(yùn)動(dòng)消費(fèi)者選擇功能性服裝時(shí)，在不缺失其基本需求的基礎(chǔ)上，對(duì)時(shí)尚及細(xì)節(jié)個(gè)性化的追求正逐漸提升。

　　As outdoor products become increasingly specialized and specialized, the urban outdoor trend is coming, and multifunctional outdoor equipment suitable for multiple occasions is favored. The product design of outdoor brands is becoming increasingly fashionable. When urban outdoor sports consumers choose functional clothing, their pursuit of fashion and personalized details is gradually increasing without lacking their basic needs.

　　戶外用品融入科技功能，已不是什么新鮮事，比如沖鋒衣要有防水、透濕等功能，在此基礎(chǔ)上加入時(shí)尚設(shè)計(jì)。將功能性元素以生活化、休閑化的手法表現(xiàn)出來(lái)。

　　The integration of technological functions into outdoor products is not a new thing, for example, submachine jackets should have waterproof, breathable and other functions, and fashion design should be added on this basis. Expressing functional elements in a lifestyle and leisure oriented manner.

　　作為國(guó)內(nèi)自主戶外品牌商，CARAVA將專業(yè)戶外與時(shí)尚休閑風(fēng)格完美融合，貫穿“功能保證”　的思想，為戶外運(yùn)動(dòng)提供安全舒適的全面保障。

　　As a domestic independent outdoor brand, CARAVA perfectly integrates professional outdoor and fashionable leisure styles, and runs through the concept of "functional assurance" to provide comprehensive safety and comfort guarantees for outdoor sports.

　　另外，新興的戶外熱，儼然成了一種新生活符號(hào)、一種新時(shí)尚的標(biāo)志。泛戶外是指廣義上的戶外運(yùn)動(dòng)，即任何一項(xiàng)走出家門的運(yùn)動(dòng)都可被稱為戶外運(yùn)動(dòng)，區(qū)別于通常人們所理解的那種帶有危險(xiǎn)性質(zhì)的戶外探險(xiǎn)運(yùn)動(dòng)。近年來(lái)這種戶外休閑方式逐漸成為一種流行趨勢(shì)，繼而推動(dòng)戶外運(yùn)動(dòng)市場(chǎng)不斷升溫，戶外運(yùn)動(dòng)行業(yè)迎來(lái)跑馬圈地時(shí)代。

　　In addition, the emerging outdoor trend has become a new symbol of life and a symbol of new fashion. Pan outdoor refers to outdoor activities in a broad sense, that is, any activity that takes one out of the house can be called outdoor sports, which is different from the dangerous outdoor adventure sports that people usually understand. In recent years, this outdoor leisure activity has gradually become a popular trend, which has driven the continuous heating up of the outdoor sports market and ushered in the era of land grabbing in the outdoor sports industry.

　　“我們往年是徒步、登山鞋為主，今年新增休閑運(yùn)動(dòng)鞋。運(yùn)動(dòng)市場(chǎng)升溫，我們往運(yùn)動(dòng)方面做一些延伸?！泵礼樖兰铱偨?jīng)理蘭珠光介紹，現(xiàn)在的戶外鞋更為大眾化、時(shí)尚化，戶外可以與體育運(yùn)動(dòng)、旅行做更多的結(jié)合，提升產(chǎn)品的多功能性。

　　In previous years, we mainly focused on hiking and mountaineering shoes, but this year we have added leisure sports shoes. As the sports market heats up, we are extending our efforts to sports, "said Lan Zhuguang, the general manager of Meiluo Shijia. Nowadays, outdoor shoes are more popular and fashionable, and can be combined with sports and travel to enhance the versatility of our products.

　　在滿足絕大多數(shù)消費(fèi)者需求的前提下，泛戶外用品更加平民化，根據(jù)不同消費(fèi)人群特點(diǎn)，以一種新潮、休閑、時(shí)尚、生活的味道呈現(xiàn)給消費(fèi)者。

　　On the premise of meeting the needs of the vast majority of consumers, outdoor products are more accessible to the general public, presenting a trendy, casual, fashionable, and lifestyle flavor to consumers according to the characteristics of different consumer groups.

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